Rich Brown, CEO of GTM Solutions, introduces the Go-to-Market Playbook together with gurus Henri Richard & Stephen DiFranco. This introduction also includes Play #1. The other 9 plays will be published during September 2020.
GTM Play #1: Apply artificial and human intelligence to prioritize accounts
GTM Play #2: Provide your customer team with insights and suggested actions
GTM Play #3: One customer team. One customer leader
GTM Play #4: One customer team. Different skills and specialties
GTM Play #5: Break down borders. Play the A-Team
GTM Play #6: Be innovative in motivating and rewarding the team