Playbook Videos

Introduction & Play #1

Rich Brown, CEO of GTM Solutions, introduces the Go-to-Market Playbook together with gurus Henri Richard & Stephen DiFranco. This introduction also includes Play #1. The other 9 plays will be published during September 2020.

GTM Play #1: Apply artificial and human intelligence to prioritize accounts

Playbook Videos

Introduction & Play #1

GTM Play #1: Apply artificial and human intelligence to prioritize accounts

GTM Play #2: Provide your customer team with insights and suggested actions

GTM Play #3: One customer team. One customer leader

GTM Play #4: One customer team. Different skills and specialties

GTM Play #5: Break down borders. Play the A-Team

GTM Play #6: Be innovative in motivating and rewarding the team